The above message is OCBC's response to my
email of 6 January, sent by Ms Daisy Er. Since the assuring message is from the Head of Customer Assurance, I'm sure I'm assured
assuringly . . . but . . . I'm not sure what I'm assuringly assured of. Sure? Sure! Why not sure? Well, what's the
most important part of the email? That Mr Lee isn't poorer by $1.25? Nope. Of course, I'm very relieved I haven't reduced his monthly budget for groceries by the cost of a small pack of sugar but there's something more important. The CEO read my email? Nope. Although that's
very nice because he's a
very important man. Can't see the most important part of the short message comprising six sentences? Heheh, it's in the middle:
". . . we have identified
opportunities when we can
delight our customers in their course of banking with us" (emphasis mine). Bloody hell! I don't
know what these opportunities are! Why doesn't OCBC tell me what they are after identifying them? They should be listed on OCBC's web site! Then I wouldn't have to crack my little brain, inferring from a TV commercial that the bank gives surprise birthday cakes.
I love the word 'delight'. It's so suggestive, isn't it? Maybe OCBC should change its slogan to "OCBC
deee . . . lights you!' (in a sexy, husky voice). Or their branch employees should greet customers with 'OCBC
deee . . . lights you!' (in a sexy, husky voice, with eyes half closed).
"Delight' . . . conjures
up . . . visions
of . . . . This is where I'm unsure despite assurance from the Head of Customer Assurance. A keychain? A pen? Oooh, more surprises! I like! I must give OCBC lots of 'opportunities' to
'deee . . . light' me. I will visit them every week. Good thing they're opened late and opened everyday. I've been OCBC's customer for donkey's years and I've never been
'deee . . . lighted'. My birthday last Sunday doesn't count, ok, because I didn't like the cake. I appreciated it but I didn't like it, if you see the difference. Daisy has conveniently and completely side stepped the issue on how the birthday commercial should be interpreted but who cares! My next birthday is 356 days away. There are other 'opportunities'. OCBC,
deee . . . light me!
Related links:Click
here for links to media reports.
http://kitchentigress.blogspot.com/2010/01/ocbcs-birthday-cake.htmlhttp://kitchentigress.blogspot.com/2010/01/ocbc-part-2.htmlCheck these out:
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